About The Brand

I, Genna-Wae Webster am the creative around the clothing brand Wae West. I am a free-spirit, a lover of furry beings (especially my cats) and believe in existing within the positive realm when it comes to how I live my day to day life.

Clothing design has called to me from my early teens when I began to collect and draw from comic books. Five hundred comic books later and a crash course in desktop publishing and Italian dressmaking, I entered the big bad world of commercial clothing design.

Working my way to the top of the food chain in just 4 years of hard work within the industry. I have worked for great brands like Ecko, Zoo York, David & Goliath, Bad Girl, Gotcha Girl and Lost. I have had 14 years of experience in the commercial clothing sector but have also run my own mini CMT for 6 of those years. After some big decisions and life changes, I decided to make my focus more my brand Wae West rather than solely manufacturing clothing for others. The brand has a broad appeal and is currently offering product in mens and ladies casual fashion as well as ladies underwear and lingerie.

Collaboration is a big part of my core values in business, inspiring me to launch my store called SAM-South African Made. Sadly the project had to be put on hold middle of 2016 but there is still hope it can be revisited in the not too distant future. I enjoy promoting others if they are brands I believe in because I feel there is plenty of love to go around. From photographers to artists and other designers, I have collaborated with many others on different projects. I was also part of the first 4 designers to represent the KZNFC for the Mercede’s Benz Fashion Week JHB in 2012 with my fusion lingerie range where none of my models were the conventional model types and included drag performer Diva Cadache.

The point behind my different and personal approach for social media and brand is to sell an entire personality that lives, breathes, eats and sleeps the brand. I am unafraid when it comes to biting into life and the challenges that lay before me and want to represent a positive attitude when posting about my brand. After all, we are all so much more than just the clothing we wear, so if we subscribe to a culture and brand, we should be living a multi dimensional existence, not just a single one.

If you wish to collaborate with me on anything, from media coverage, product sponsorships or brand guidance then please get in touch.

About The Brand

I, Genna-Wae Webster am the creative around the clothing brand Wae West. I am a free-spirit, a lover of furry beings (especially my cats) and believe in existing within the positive realm when it comes to how I live my day to day life.

Clothing design has called to me from my early teens when I began to collect and draw from comic books. Five hundred comic books later and a crash course in desktop publishing and Italian dressmaking, I entered the big bad world of commercial clothing design. Working my way to the top of the food chain in just 4 years of hard work within the industry. I have worked for great brands like Ecko, Zoo York, David & Goliath, Bad Girl, Gotcha Girl and Lost. I have had 14 years of experience in the commercial clothing sector but have also run my own mini CMT for 6 of those years. After some big decisions and life changes, I decided to make my focus more my brand Wae West rather than solely manufacturing clothing for others. The brand has a broad appeal and is currently offering product in mens and ladies casual fashion as well as ladies underwear and lingerie.

Collaboration is a big part of my core values in business, inspiring me to launch my store called SAM-South African Made. Sadly the project had to be put on hold middle of 2016 but there is still hope it can be revisited in the not too distant future. I enjoy promoting others if they are brands I believe in because I feel there is plenty of love to go around.

From photographers to artists and other designers, I have collaborated with many others on different projects. I was also part of the first 4 designers to represent the KZNFC for the Mercede’s Benz Fashion Week JHB in 2012 with my fusion lingerie range where none of my models were the conventional model types and included drag performer Diva Cadache.

The point behind my different and personal approach for social media and brand is to sell an entire personality that lives, breathes, eats and sleeps the brand. I am unafraid when it comes to biting into life and the challenges that lay before me and want to represent a positive attitude when posting about my brand. After all, we are all so much more than just the clothing we wear, so if we subscribe to a culture and brand, we should be living a multi dimensional existence, not just a single one.

If you wish to collaborate with me on anything, from media coverage, product sponsorships or brand guidance then please get in touch.